Events and Seminars: 7 - 11 February 2010

Spring Fair International

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Innovation and opportunities at Spring Fair 2010

An additional hall for Gift & Home exhibitors is to be added for Spring Fair International 2010 (February 7-11 2010) as confidence begins to return to the marketplace. The organisers report that Gift & Home suppliers have virtually filled halls 6, 7 and 20 and Hall 9 will now be used to extend this offering.

Louise Young, MD of Emap Connect Home & Gift told giftwrap: “When we planned the layout for Spring Fair 2010, it was based on the economic position at that time. Happily, we now appear to be turning the corner and all the indications from Autumn Fair International suggest that people want to spend money again. This is encouraging exhibitors to increase the size of their stands and new companies to book space.”

Hall 9 will be an integral part of the Gift & Home sector but Emap says that it wants to give the hall an international flavour and is talking to a number of well-known European brands as well as smaller home-grown businesses.

Another new development at the show is the fact that Totally Tools, Totally DIY and Totally Secure shows have been absorbed into the event and will now sit alongside the Outdoor Living exhibitors, all of which will now be showing in Hall 10.

Hall 3 will also sport a brand new feature - Spotlight on Contemporary Gifts which is to be launched in the Greetings & Stationery Hall following consultation with exhibitors to create greater opportunities for crossover buying. This will be complemented by Design Gap, which is to mark its 30th anniversary next year and will be relocated to Hall 3 for Spring Fair International 2010.

Visitors to the world’s largest greeting card and stationery hall will also have the chance to peruse the latest Cardgains Village, which for several years has been a key feature of the show, located at the heart of Hall 3.

Completing the array of brand new initiatives for the greetings sector is the Fresh! feature, a beautifully edited collection of gifts, greeting cards and jewellery, that will effectively replicate the look and feel of a high-end gift shop.

There will be some 300,000 products launched at the show across nine product categories, including: Art & Framing; Fashion Accessories; Festive & Floral; Gift & Home; Greetings & Stationery; Kitchen, Dining & Housewares; Toys & Party; The Jewellery Show; Volume Gift & Home.

HOW TO MAXIMISE YOUR RETURN ON INVESTMENT

To help exhibitors make the most of exhibiting at Spring Fair International, show organisers EMAP Connect have produced an extremely useful 16 page booklet entitled ‘How to Maximise your return on Investment’ (ROI).

Easy to read and packed with essential information this document takes exhibitors on a journey through all the promotional opportunities available to them before, during and after the event.
 
The booklet explains everything from ordering free customer invitations, to putting together press packs and setting and measuring their businesses objectives at the event.
 
By the time this giftwrap is published it will be almost too late, if you have not already done so, to implement all the pre-show tips but how about some ideas for what you should be doing after the event?
 
Well, according to the booklet, only a woefully small 30% of exhibitors follow up their leads so tip number one is to follow up all the contacts you made at the show immediately after the event. They then suggest that you send a promotion to the visitors you didn’t have a chance to speak to at the show, using additional visitor data that can be ordered through Emap. A further tip is to allocate each of your prospects to specific sales people with an action plan and time scales for reporting back results 

For further information about Spring Fair International and to register for the show visit www.springfair.com.

EXHIBITION RETURN ON INVESTMENT (ROI) BOOKLET PRODUCED BY EMAP.

 

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Venue: NEC, Birmingham

Organised by: Emap Connect

Website: http://www.springfair.com

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